Stand with Israel

After a devastating surprise attack from Hamas on Saturday, October 7th at 6:30am, the State of Israel entered a state of war. We, at FRÉ, are a team of Israelis and internationals based in Tel Aviv, Israel. We are devastated by the loss of life we have seen, and pray for the healing of the wounded, and return of the hostages. Our hearts are with the people of Southern Israel who bear the brunt of the violence so far.

To help the victims of war in Israel, we are donating 25% of our sales to Israel's National Emergency Fund established by JGive and leading Israeli public figures including Elyezer Shkedy - Former Air Force Commander, Chair of Committee, Ayala Procaccia - Former Supreme Court Justice, and Natan Sharansky - Former CEO of the Jewish Agency.

You can contribute by purchasing FRÉ products and/or directly donating through our page on the Israel National Emergency Fund. More than ever, Israel needs you!

In addition, we donate products to the victims of war. Together with Scientist, Skincare Expert and Influencer Dekel Vered Katz, @the_dekel, we donated 500 Deluxe Mini PROTECT ME Moisturizing Mineral SPFs to Israeli Defense Force soldiers. Together with Fitness Trainer & Adidas Athlete Karen Ann Gaiman, karenann_gaiman, we donated 300 units of I AM PURE Dual Facial Cleansing Bar and 300 units of I AM LOVE Facial Illuminating Oil to women from the Southern Israeli communities of Sderot and Magen who have been evacuated to the Dead Sea area.

We have created a committee to oversee all our donations and will update this page every 2-3 days with the total amount raised.

And, despite the current situation, we are doing our best to keep business as usual. Our online store remains open and ready for orders, and we continue our mission to share a healthy, positive vision of beauty and empower women and girls from underprivileged backgrounds through sport.