Imagine a new world of skincare and sun protection. FRÉ, a brand born right here, on the sun-drenched beaches of Tel Aviv. Enriched with unique active ingredients to treat skin aging caused by sun exposure. Discover a world where science and the beauty experience become one - and get an effective, clean, and just plain fun brand. Try the best skincare products under the sun!

The FRÉ brand was founded by Mickael Ben Saadoun and Mickael Azoulay, two pioneers in the skincare industry determined to provide the healthiest, most effective natural sun protection and repair solutions that offer the best skincare experience. Our products are enriched with unique ingredients that fight skin aging, provide powerful sun protection, and are delivered in formulas with indulgent textures and addictive scents. The result is a scientifically-developed skincare brand with dermatologically tested products, using the cleanest ingredients that help protect the skin from sun damage, repair signs of aging, and, most importantly, products you will love using every day.
Protect your skin. Empower yourself. Discover the FRÉ difference.
FRÉ is building a better future for people and the planet
Our passion is to create a positive impact on people and the environment - we are proud to be the first to offer clean, healthy, and dermatologically tested sun protection. We promote female leadership and give back to the community together with our community of FRÉnds.
FRÉ - Skincare and protection for sun lovers
From our innovative formulas to our eco-friendly production processes and the community we are building, FRÉ is committed to creating the best skincare brand under the sun, for everyone!
Because when you know, you glow

Imagine a new world of skincare and sun protection. FRÉ, a brand born right here, on the sun-drenched beaches of Tel Aviv. Enriched with unique active ingredients to treat skin aging caused by sun exposure. Discover a world where science and the beauty experience become one—and embrace a brand that is effective, clean, and simply fun. Try the best skincare products under the sun!

The FRÉ brand was founded by Michael Bensadoun and Michael Azoulay, two pioneers in the skincare industry determined to provide the healthiest, most effective natural sun protection and repair solutions that offer the best possible skincare experience. Our products are enriched with unique anti-aging ingredients, offer powerful sun protection, and are delivered in formulas with indulgent textures and addictive scents. The result is a scientifically-driven skincare brand with dermatologically tested products, featuring the cleanest ingredients that help protect the skin from sun damage, repair signs of aging, and, most importantly, products you will love to use every day.
Protect your skin. Empower yourself. Discover the FRÉ difference.
FRÉ is building a better future for people and the planet
Our passion is to create a positive impact on people and the environment - we are proud to be the first to offer clean, healthy, and dermatologically tested sun protection. We promote female leadership and give back to the community together with our FRÉnds community.
FRÉ - Skincare and protection for sun lovers
From our innovative formula to our eco-friendly production processes and the community we are building, FRÉ is committed to creating the best skincare brand under the sun, for everyone!
Because when you know, you glow