How to Double Cleanse

You’ve probably heard the term “Double Cleansing”. The good news is it’s not just another skincare fad, it can really help our skin be healthier and glow (when done correctly). Here are the benefits of double cleansing and how to do it the right way.

The idea is that with double cleansing, we get seriously clean skin. The combination of two cleansers more thoroughly removes excess sebum, dead skin cells, makeup, environmental pollutants and toxins.

"The combination of two cleansers more thoroughly removes excess sebum, dead skin cells, makeup, environmental pollutants and toxins."

Why cleansing matters

When it comes to a skincare, your routine is a marathon, not a sprint, and long term daily use makes all the difference! Consistently double cleansing will leave you with resilient skin and a glowing complexion.

Cleansing is the first step in every skincare routine and most be done both day and night. Just imagine adding products to your skin without first removing all the dead cells and dirt that built up during the day and night. We might occasionally forget, but if we don’t cleanse in the long term, this would contribute to breakouts, aging and pigmentation. Apart from that, if we were to leave a layer of makeup, sebum, dead skin cells and pollutants on our skin, any products that we apply after that (serum, moisturizer, sunscreen, night cream, and anything) just won't penetrate correctly through the layers of the skin and won't function in the correct way. That means we will miss out on all the amazing skin benefits!

"Cleansing is the first step in every skincare routine and most be done both day and night."

How should we double cleanse?

Step 1: Remove dead skin cells, makeup, sweat and excess sebum. Oil is most effectively removed with oil, so we need to use an oil-based product like a balm or micellar water. CLEANSE ME, our new foaming micellar water and makeup remover is suitable for all skin types and includes balancing Ylang-Ylang and Rose flower oils, Hyaluronic acid (a well known ingredient for deep hydration), and Alanine, Lysine, Arginine, Threonine (essential amino acids).

Step 2: Enjoy an even deeper clean that removes any leftover impurities in pores and exfoliates skin. For this step we use a water-based product. PURIFY ME, our hydrating facial cleanser, removes anything left on the skin’s surface, and gently buffs skin thanks to natural Jojoba Beads. Hamamelis and Aloe Vera calm redness and soothe inflamed skin, Shea Butter moisturizes, and FRÉ’s patent pending Argania Active Complex contributes with anti-inflammatory and anti-microbial effects.

Both products must be removed with water and dried with a cotton pad or towel. If you have heavy makeup or want to remove eye makeup, we recommend using a cotton or reusable pad with a small amount of CLEANSE ME.

When should I double cleanse?

It’s important not to overdo it and we don’t recommend double cleansing twice a day. Instead, leave double cleansing for night time and use both CLEANSE ME and PURIFY ME. If you do it correctly at night, the following morning, using just one water-based cleanser is enough, so choose PURIFY ME.